Building in public

The delivery brain, from the inside

Founder notes, product thinking, and hard-won lessons from building AI infrastructure for European delivery operations.

Route Optimization April 26, 2026

Why Your 50-Vehicle Fleet Is Burning 30% More Fuel Than It Should

AI route optimization cuts European delivery fuel costs by 25–35%. Case study: a 50-vehicle German fleet switching from manual routing to dynamic AI — and what the 14-month wait cost them.

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Operations Guide April 19, 2026

How to reduce last-mile delivery costs in Europe: a practical guide

The 5 biggest cost drivers eating your delivery margin — failed deliveries, inefficient routing, overstaffing, fuel waste, and reactive returns — with specific fixes and quick wins to cut costs 15% this week.

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Comparison April 7, 2026

Routegeist vs Locus vs Bringg vs Onfleet: which delivery optimization tool fits mid-market operators?

An honest breakdown for European delivery companies with 50–300 drivers. Features, pricing, implementation time, and who each tool is actually built for — no enterprise sales pitch required.

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Technical April 6, 2026

How AI demand forecasting cuts European delivery costs by 40%

Zone-level predictions, hourly patterns, weekly seasonality — here's what actually works for European delivery operations, and why most tools miss the point. A technical deep-dive on the gap between €500/mo and €20K+ solutions.

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Founder Story April 3, 2026

6 years inside the world's largest dark store operator. Here's what broke me — and what I'm building instead.

I spent six years in QA at Samokat, processing tens of millions of deliveries. I watched a €200K/yr engineering team solve problems that a €1K/mo tool could handle for 90% of operators. This is why I'm building Routegeist.

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